Lana Swanson

Marketing Plan

Selling a home in today's competitive market requires effective marketing strategies and the resources to implement them. My Residential Marketing Plan assures your property maximum exposure with full-color property brochures, consistent advertising and direct mailings, property tours and Open Houses, and one of the most widely-visited real estate websites in South Florida.

Step 1: Prepare Your Property For Sale

  • Understand your real estate goals
  • Prepare a Free Market Analysis of your home
  • Establish a competitive price for your home
  • Identify profitable home improvement opportunities

Step 2: High-Impact Marketing Materials

  • High-quality digital photography of your home
  • Full-color property brochures of your home
  • Full-color postcards of your home
  • Distributed at showings, open houses, public venues, and direct mail
  • Provide you with a Market Preparation Guide

Step 3: State of The Art Technology

  • Immediately place your home on Multiple Listing System (MLS)
  • Provide internet marketing exposure through the following web-sites
  • Immediately list on Real Estate Name and National sites like
  • Leverage my in-house systems for fast-response marketing

Step 4: Consistent Media Advertising

  • Major local and community newspapers
  • Consumer and industry magazines and journals
  • Local television and radio networks
  • Mail out over 1,000 postcards "just listed " of your home to neighborhood

Step 5: Showings and Open Houses

  • Help you prepare your home for showings
  • Provide high-impact marketing materials
  • Schedule your home for an open house

Step 6: Follow-up Quickly and Consistently

  • Immediately respond to all leads
  • Encourage serious buyers to make serious offers
  • Facilitate the closing process to ensure a successful, competitively priced, stress-free sale
  • Analyze alternative financing plans for prospective buyers
  • Provide information of property via sellers' disclosure, survey, ect.
  • Follow up on showings obtain feedback and provide such to seller
  • Present and discuss all offers on property with owners
  • Neogotiate the transaction with other agents, buyers and attorneys
  • Confirm that all contingencies on the sales contract are completed on a timely manner
  • Accompany the walk-thru inspection
  • Be present at closing