Lana Swanson

Selling a Home

5 Simple Steps to Selling Your
South Florida Home

Step 1 - Define Your Goals

Before you meet with a Realtor® you should think about what you want to accomplish. Why are you selling your property? Are you trying to downsize? Are you a growing family that needs a larger home? Are you relocating? What are some of your expectations for selling your home?

To better define your goals, contact Lana to discuss your real estate needs.

Step 2 - Pricing Your Property

This is the most important step in selling your home. You need to take into account the current market conditions, the overall condition of your home or condo, recently sold comparable properties in your area and what is currently on the market.

Lana's experience in the South Florida real estate market will insure that your property is listed at a realistic market level. You can request a free market analysis of your property online by completing our Property Analysis request.

Step 3 - Marketing Your Home

The National Association of Realtor's (NAR) ongoing study of where buyers come from shows that 77% of buyers start their home search on the internet. It is important to find an agent that not only provides outstanding service but who is proficient in internet marketing and exposing your home online.

Lana's website showcases her seller's homes through her Featured Properties page. She also markets your home via the internet both Nationally and Internationally on over 120 websites including:

Lana also markets your property by advertising in industry, local and lifestyle publications. She gives your property wide exposure through direct marketing to local residences in your area, as well as property brochures and open house events.

Step 4 - Negotiating the Sale of Your Home

One of Lana's greatest asset is her negotiating skills. You can count on Lana to best represent you in the sale of your home - from contract to closing. Some of the topics that may come-up for negotiating are price, closing date, financial terms, repairs and closing costs. You can be sure that Lana will be actively involved to protect your interests.

Step 6 - Closing

Lana will be present at your closing to make sure that everything runs smoothly and according to plan.


Video Resources for Sellers