Before you meet with a Realtor® you should
think about what you want to accomplish. Why are you selling
your property? Are you trying to downsize? Are you a growing
family that needs a larger home? Are you relocating? What
are some of your expectations for selling your home?
To better define your goals, contact
Lana to discuss your real estate needs.
This is the most important step in selling your home. You
need to take into account the current market conditions, the
overall condition of your home or condo, recently sold comparable
properties in your area and what is currently on the market.
Lana's experience in the South Florida real estate market
will insure that your property is listed at a realistic market
level. You can request a free market analysis of your property
online by completing our Property
Step 3 - Marketing Your Home
The National Association of Realtor's (NAR) ongoing study
of where buyers come from shows that 77% of buyers start their
home search on the internet. It is important to find an agent
that not only provides outstanding service but who is proficient
in internet marketing and exposing your home online.
Lana's website showcases her seller's homes through her Featured
Properties page. She also markets your home via
the internet both Nationally and Internationally on over 120 websites including:
Lana also markets your property by advertising in industry,
local and lifestyle publications. She gives your property
wide exposure through direct marketing to local residences
in your area, as well as property brochures and open house
Step 4 - Negotiating the Sale of Your Home
One of Lana's greatest asset is her negotiating skills. You
can count on Lana to best represent you in the sale of your
home - from contract to closing. Some of the topics that may
come-up for negotiating are price, closing date, financial
terms, repairs and closing costs. You can be sure that Lana
will be actively involved to protect your interests.
Step 6 - Closing
Lana will be present at your closing to make sure that everything
runs smoothly and according to plan.